A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.
A) vividness
B) high frequency
C) high elaboration
D) cognitive nature
E) greater availability

Question

Quizplus · Accepted Answer

High frequency is a major contributing factor to the prevalence of low-effort decision making by consumers because when decisions are made frequently and are perceived as relatively unimportant, consumers are more likely to engage in low-effort thinking to save time and cognitive resources.

A Major Contributing Factor to the ____ of Low-Effort Decision