____ tells us how often the event occurs across all consumers.
A) Representativeness
B) Hierarchy of effect
C) An event judgment
D) Base-rate information
E) Availability

Question

Quizplus · Accepted Answer

Base-rate information refers to how often an event occurs across all consumers, so this is the best choice. Representativeness refers to how well an event matches a prototype or stereotype. Hierarchy of effect refers to the stages a consumer goes through when making a purchase decision. An event judgment refers to perceptions about an event or situation. Availability refers to the ease with which information can be retrieved from memory.

____ Tells Us How Often the Event Occurs Across All