Upon entering the East German market,Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system.They were utilizing ____ to capture consumers.
A) habit
B) brand loyalty
C) price
D) additive differential decisions
E) buying the most familiar brand

Question

Quizplus · Accepted Answer

The focus on vending machines by Coca-Cola indicates that they were taking advantage of the consumers' habit of buying soft drinks from vending machines. Coca-Cola was leveraging the existing habits of consumers to capture their attention and increase sales.

Upon Entering the East German Market,Coca-Cola Took Advantage of the Fact