Two major types of heuristics that have major implications for consumer behavior are
A) attribute and brand processing.
B) central and peripheral processing.
C) conjunctive and subjunctive judgments.
D) representativeness and availability.
E) additive and subtractive differentials.

Question

Quizplus · Accepted Answer

Representativeness heuristic involves making judgments based on the similarity of events or objects to a prototype or stereotype. Availability heuristic involves making judgments based on how easily specific examples or instances come to mind. Both heuristics can have significant impacts on consumer behavior, including product perceptions and purchasing decisions.

Two Major Types of Heuristics That Have Major Implications for Consumer