Suppose you purchased an automobile that was a lemon.It required constant repair.This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today.This is an example of how ____ is more likely to be recalled and thus,influence judgments.
A) representative knowledge
B) base-rate information
C) accessible information
D) attribute-based linkage
E) affective habit

Question

Quizplus · Accepted Answer

The scenario described in the question suggests that the experience of the lemon automobile is more easily accessible in memory and therefore more likely to be recalled and influence judgments. This is an example of how accessible information can impact perceptions and decision-making, even if it is not representative of the current state of the brand.

Suppose You Purchased an Automobile That Was a Lemon