Caroline saw a believable advertisement that had a female customer,who looked and talked just like herself,tell about her experience with the Automated Homework Aid System.This is an example of how ____ can be effective.
A) attributions
B) testimonials
C) sales pitches
D) vivid visuals
E) mystery ads
Correct Answer:
Verified
Q26: _ is (are)important primarily for providing a
Q27: _ is (are)an example of a marketer-dominated
Q28: Opinion leaders might have all of the
Q29: Opinion leaders play an important role in
Q30: Opinion leaders have an influence primarily because
Q32: _ reference groups are groups that we
Q33: Maureen always knows where products are on
Q34: _ are examples of marketer-dominated sources delivered
Q35: _ is an example of a nonmarketer-dominated
Q36: Word-of-mouth communication has more credibility,but advertising
A) is
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