VALS is a psychographic tool used to create consumer segments based on consumers' resources and motivations.

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VALS stands for Values and Lifestyles, and it is a psychographic tool used to create consumer segments based on demographics, resources, and motivations. VALS segments consumers into eight groups: innovators, thinkers, achievers, experiencers, believers, strivers, makers, and survivors.

VALS Is a Psychographic Tool Used to Create Consumer Segments