To be considered an innovation,a product must offer functional benefits that are better than existing products.
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Q1: In the low-effort hierarchy of effects,consumers will
Q2: The four stages of the product life
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Q4: Most new products are continuous innovations.
Q6: Companies whose innovations are not adopted because
Q7: Digital cameras were a continuous innovation when
Q8: Modernity is the extent to which consumers
Q9: The Internet was a discontinuous innovation.
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