Modernity is the extent to which consumers in the social system realize that modern equipment is better than old equipment.
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Q3: Panera Bread adds a new item on
Q4: Most new products are continuous innovations.
Q5: To be considered an innovation,a product must
Q6: Companies whose innovations are not adopted because
Q7: Digital cameras were a continuous innovation when
Q9: The Internet was a discontinuous innovation.
Q10: Baking soda has a sizable innovation width
Q11: Margaret refuses to upgrade to Windows 2007
Q15: Diffusion reflects the behaviors of an individual.
Q19: Studies indicate that the earlier someone adopts
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