The more compatible a product is with a consumer's existing products,the more likely it is that they will not purchase it.

Question

Quizplus · Accepted Answer

The statement is contradictory to the basic principle of product compatibility that suggests that products that are compatible with existing products are more likely to be purchased by consumers. Compatibility makes it easier for consumers to integrate the new product into their existing system and reduces the cost of switching to a new product. Therefore, it is more likely that consumers will purchase a product that is compatible with their existing products.

The More Compatible a Product Is with a Consumer's Existing