All of the following could make a product or service an innovation except if it
A) involves only new marketing communications pitches.
B) is new to the marketplace.
C) is perceived as new by consumers.
D) is defined as new by a certain segment.
E) involves changes in consumption patterns.
Correct Answer:
Verified
Q7: Legitimacy of an innovation refers to the
Q22: A continuous innovation is one that has
A)
Q23: The more compatible a product is with
Q25: Most new products are _ innovations.
A) continuous
B)
Q26: The consequences of innovation on society are
Q28: Movies downloaded from the Internet can be
Q29: A calculator with a special chip that
Q30: Innovations are
A) created only out of a
Q31: Social marketers have been active in persuading
Q32: A dynamically continuous innovation has
A) new affective
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