A continuous innovation is one that has
A) new affective tags attached in consumers' minds.
B) a limited effect on existing consumption patterns.
C) a pronounced effect on our consumption practices.
D) the potential to start a new product category.
E) old associations but a new name.
Correct Answer:
Verified
Q7: Legitimacy of an innovation refers to the
Q16: Ideas cannot be described as innovations.
Q17: Research indicates that consumers are more uncertain
Q18: Characteristics of the social system may affect
Q20: Ronald waited about a year after it
Q23: The more compatible a product is with
Q25: Most new products are _ innovations.
A) continuous
B)
Q26: The consequences of innovation on society are
Q27: All of the following could make a
Q36: Marketers classify innovations in three main ways:
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