In comparison to coding the manifest content of communication, coding the latent content:
A)has a disadvantage in terms of validity.
B)has an advantage in terms of reliability.
C)is better designed for tapping the underlying meaning of communication.
D)has an advantage in terms of specificity.
E)is easier to complete.

Question

Quizplus · Accepted Answer

Coding the latent content is better designed for tapping the underlying meaning of communication. While coding the manifest content involves coding the explicit or surface-level content of communication, coding the latent content involves coding the underlying, implicit meaning or message. This allows for a deeper understanding of the communication and can provide insights into the motivations or emotions of the communicator.

In Comparison to Coding the Manifest Content of Communication, Coding