Which of the following type(s)of research is done to provide insight into a company's product decisions?

Question

Quizplus · Accepted Answer

All three types of research (focus groups, test marketing, concept testing) provide insight into a company's product decisions. Focus groups can help generate ideas for new products, test marketing allows the company to see how the product performs in a real world setting before a full launch, and concept testing helps determine if a potential product idea is resonating with customers before moving forward with development.

Which of the Following Type(s)of Research Is Done to Provide