To assess clients worldwide and to ensure products and services are designed with clients in mind,marketing information systems should be

Question

Quizplus · Accepted Answer

To adequately assess clients worldwide, marketing information systems should be integrated, meaning that they should be able to collect and analyze data from different regions and provide a standardized approach for analysis. This will allow for consistent data analysis and decision-making. A localized approach, on the other hand, suggests that different regions will have their own separate systems for data collection, making it difficult to compare data across regions.

To Assess Clients Worldwide and to Ensure Products and Services