The development of an independent marketing research industry in Latin America has been stymied by

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The development of an independent marketing research industry in Latin America has been impacted by both market volatility and poor enforcement of intellectual property laws. Market volatility has been caused by economic instability, political uncertainty, and changing consumer behaviors. Poor enforcement of intellectual property laws means that the confidentiality of research data, which is a key aspect of marketing research, cannot be guaranteed, causing many companies to avoid investing in research.

The Development of an Independent Marketing Research Industry in Latin