GlobalNOW!,a management consulting company,is debating whether or not they should set up a subsidiary in Germany.They ask their marketing research department to prepare a report on the political,economic,social-cultural,and legal characteristics of the German market.The marketing research department bases their report on data found on the Internet,in periodicals,and reports published by the German embassy,the Economist Intelligence Unit,and the U.S.Department of Commerce.The marketing department has been asked to prepare a(n)____ study based on ____ research.

Question

Quizplus · Accepted Answer

The report being prepared by the marketing research department is focused on the political, economic, social-cultural, and legal characteristics of the German market, which falls under the scope of an environmental study. The data used for the report were gathered from sources such as the Internet, periodicals, and reports published by organizations such as the German embassy, the Economist Intelligence Unit, and the U.S. Department of Commerce, which are examples of secondary research. Therefore, the best choice for the study type based on research method is environmental study based on secondary research.

GlobalNOW!,a Management Consulting Company,is Debating Whether or Not They Should