Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.Ipsos has been asked to conduct a(n)____ study based on ____ research.

Question

Quizplus · Accepted Answer

Ipsos has been asked to conduct a market study which requires primary research, as they will be directly surveying the consumers to gather data. The study is focused on determining the size of the market and the clothes-washing needs of Ukrainian consumers, which are key components of a market research study. Environmental, competitive, and complementary studies may also be useful for Proctor & Gamble, but they are not relevant to the specific research Ipsos is conducting. Additionally, Ipsos is not being asked to use secondary research sources, making option A incorrect.

Proctor & Gamble Is Thinking About Bringing a New Detergent