An American retailer conducts a survey of Iranian youth to assess their awareness of and attitudes toward American brands.The retailer has gathered ____ data.

Question

Quizplus · Accepted Answer

Primary data is gathered first-hand by the researcher for the specific purpose of the study. In this case, the American retailer conducted the survey themselves to gather data on Iranian youth's awareness and attitudes towards American brands.

An American Retailer Conducts a Survey of Iranian Youth to Assess