Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers.Proctor & Gamble requested a(n)____ study from their marketing research supplier.

Question

Quizplus · Accepted Answer

Proctor & Gamble requested a market study from Ipsos to determine the size of the market and the clothes-washing needs of Ukrainian consumers. A market study involves researching the market size, potential customers, and their needs and preferences. The other options (competitive, differentiation, and environmental) are not relevant to the specific research objective stated in the question.

Proctor & Gamble Is Thinking About Bringing a New Detergent