Eight women are invited by a market research company to participate in a group discussion about a new skincare product produced by Estée Lauder.A moderator leads the group discussion.Representatives from the Estée Lauder company watch the group discussion in the next room through a one-way mirror.The group discussion is called a(n)____ study.

Question

Quizplus · Accepted Answer

The scenario describes a group discussion led by a moderator, with representatives from Estée Lauder observing through a one-way mirror. This is a classic example of a focus group study, where a small group of participants is invited to discuss a product or service in a moderated discussion. Options A and D (observation and consumer ethnography) suggest more passive methods of data collection, whereas option C (survey) typically involves a larger sample size and a structured questionnaire.

Eight Women Are Invited by a Market Research Company to Participate