Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.This is an example of ____.

Question

Quizplus · Accepted Answer

This is an example of outsourcing research, as Proctor & Gamble has hired Ipsos to conduct the survey on their behalf.

Proctor & Gamble Is Thinking About Bringing a New Detergent