Kraft Foods wants to learn more about how Bulgarian women shop for cheese.They set up a video camera in Bulgarian grocery stores near the cheese counter.Market researchers then use the video data to assess the role of shelf-placement and packaging in the women's cheese purchase decision-making process.This is an example of a(n)____ study.

Question

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This is an example of an observation study, where researchers watch how individuals behave in a natural setting without intervening or interacting with them. In this case, the behavior of Bulgarian women shopping for cheese is observed through video recording to understand the impact of shelf-placement and packaging on their purchasing decisions.

Kraft Foods Wants to Learn More About How Bulgarian Women