Firms should not pursue importing as a source of new products if the product is a(n)____ product.

Question

Quizplus · Accepted Answer

Core products are products that are essential to a firm's business and are central to its value proposition. These products are unique to the firm and provide a competitive advantage. Importing core products can lead to a loss of control over quality, intellectual property, and the brand, which can negatively affect the firm's competitive advantage. Therefore, firms should avoid importing core products from external sources.

Firms Should Not Pursue Importing as a Source of New