Increasingly,multinational corporations test market a single new product in

Question

Quizplus · Accepted Answer

Multinational corporations typically test a new product in one or two countries before expanding to other markets. This helps them to assess how well the product will perform in different cultural and economic environments, and make any necessary adjustments before investing in a larger launch. Testing in more than two countries may be too costly and time-consuming, while testing in only the home market may not provide enough information about how the product will fare in other regions. Therefore, the best choice is B) one or two countries.

Increasingly,multinational Corporations Test Market a Single New Product in