Proctor and Gamble's Cheer laundry detergent is typically promoted in international markets as an all-temperature detergent.But when Proctor and Gamble entered into the Japanese market,they discovered that Japanese consumers wash their clothes in cold tap water and they add fabric softeners to decrease the suds produced by detergents.Proctor and Gamble reformulated Cheer to work more effectively in cold water with fabric softeners added and changed its positioning to superior cleaning in cold water.Which of the following is a benefit of this decision to adapt the Cheer product?
A) Products may perform better under different use conditions
B) Lower costs of manufacturing due to economies of scale
C) Fast global product roll outs
D) All of the above
Correct Answer:
Verified
Q63: A French court required Yahoo! to block
Q64: Licensing of foreign technology is a good
Q65: Multinational companies set up research and development
Q66: A highly competent subsidiary in a market
Q67: Companies often acquire other companies to
A)gain access
Q69: Firms should not pursue importing as a
Q70: Increasingly,multinational corporations test market a single new
Q71: Kodak's Pocket Camera is an example of
Q72: Ford decides to make several product adaptations
Q73: Wal-Mart decides to sell the same jeans
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents