"I prefer to buy branded medicine because I know that those drugs are reliable.I can't trust whether generics are safe," says one focus group participant.He is describing the ____ of global brands.

Question

Quizplus · Accepted Answer

The statement describes the quality signal that global brands provide, indicating that the participant trusts the reliability and safety of branded medicine over generics. This suggests that global brands have established a reputation for producing high-quality products that consumers can rely on, making them a reliable quality signal in the marketplace.

"I Prefer to Buy Branded Medicine Because I Know That