Mark Smith does not have a preference for local or global brands.He evaluates all brands by the same criteria and is neither impressed nor alienated that a brand is global.Mark would fit into the ____ segment in the consumer attitudes toward global brands study mentioned in the text.

Question

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Mark's lack of preference for local or global brands and evaluation of all brands by the same criteria suggests that he is a global agnostic, meaning he does not have strong positive or negative attitudes towards global brands.

Mark Smith Does Not Have a Preference for Local or Global