Electrolux is targeted to the high-prestige,conservative consumers throughout Europe.Electrolux is an example of a ____.

Question

Quizplus · Accepted Answer

Electrolux is an example of a Eurobrand, a brand that originated in Europe and caters to the European market with a strong sense of cultural identity and prestige. While it may be a global citizen in terms of its presence in multiple countries, its target market and branding strategy are specifically targeted towards the European market, making B the best choice. C and D are not correct as brand champion typically refers to an individual who promotes a particular brand, and D is too broad to be a specific answer.

Electrolux Is Targeted to the High-Prestige,conservative Consumers Throughout Europe