A focus group participant observes,"The Starbucks brand is a symbol of modernity and cosmopolitanism.I can go to a Starbucks in Beijing,Madrid,New York,and Istanbul.When I go to Starbucks,I feel like a citizen of the world." This focus group participant is describing to the ____ of global brands.

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The focus group participant is describing the global myth of the Starbucks brand, as it is seen as a symbol of modernity and cosmopolitanism, and provides a sense of being a citizen of the world through its global presence.

A Focus Group Participant Observes,"The Starbucks Brand Is a Symbol