In the mid-1990s,Caterpillar's brand was suffering globally.It was positioned differently in different markets,and the logo even was different market to market.To rectify the problem,Caterpillar decided to hire a brand ____ who was charged with the responsibility for building and managing the global brand.

Question

Quizplus · Accepted Answer

A brand champion is someone who is responsible for building and managing a brand. An auditor typically checks financial records for accuracy, a general is a military rank, and a monitor is someone who observes or tracks something. Therefore, the best choice for this scenario is B - champion.

In the Mid-1990s,Caterpillar's Brand Was Suffering Globally