At Sony,a global team determines the global brand strategy and then country strategies are derived from it.Sony employs a ____ approach to global brand strategy.

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Sony employs a top-down approach to global brand strategy, where the global team determines the overall brand strategy and the local country strategies are derived from it. This means that decisions and directions are cascaded from the top-level management to the lower levels, ensuring consistency and alignment with the global brand positioning.

At Sony,a Global Team Determines the Global Brand Strategy and Then