"I know when I buy Rainforest Crunch,I know that my dollars are being spent to protect the rainforest and support the indigenous people who live there." This statement from a focus group participant describes the ____ of global brands.

Question

Quizplus · Accepted Answer

The statement describes the social responsibility of global brands in addressing issues such as the protection of the rainforest and support for indigenous people, indicating a concern for the greater good beyond just profit-making.

"I Know When I Buy Rainforest Crunch,I Know That My