Microsoft must battle counterfeit production of its products throughout the globe.Which of the following is an action mentioned in the textbook that multinational companies can do to minimize and prevent counterfeit production?
A) Co-opt the offenders-asking the illegitimate producer to become a contract manufacturer for the company
B) Educate government-emphasizing the social and political implications of counterfeits and solicit their help in shutting counterfeiters down
C) Advertise-attempting to communicate to consumers the advantages of buying the authentic product rather than counterfeits
D) All of the above
Correct Answer:
Verified
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