Cell phone ads may be particularly successful in India because
A) they are economical.
B) cellphone penetration is high compared to other electronic media.
C) literacy rates are high.
D) All of the above.
Correct Answer:
Verified
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A)low cost.
B)convergence
Q58: In a soft-sell approach,
A)advertising campaigns convince customers
Q59: Global campaigns work better if
A)the target market
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