The advantage of global advertising is
A) low cost.
B) convergence of consumer preferences.
C) marketing can be done under one global brand name.
D) Both a and c
Correct Answer:
Verified
Q52: To evoke a similar positive feeling,Mars candy
Q53: A soft-sell approach will be most successful
Q54: Which country prohibits ads showing women in
Q55: To evoke a similar positive feeling,Mars candy
Q56: The _ Language Board encourages the use
Q58: In a soft-sell approach,
A)advertising campaigns convince customers
Q59: Global campaigns work better if
A)the target market
Q60: Cell phone ads may be particularly successful
Q61: Ford is considering employing extensive advertising standardization
Q62: Samsung is considering employing extensive advertising standardization
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents