Samsung is considering employing extensive advertising standardization across its many national markets.What would be a reason not to do this?
A) Europeans prefer local advertisements even for global products.
B) Cost savings would be minimal.
C) Standardization is not appropriate for global brands.
D) None of the above
Correct Answer:
Verified
Q57: The advantage of global advertising is
A)low cost.
B)convergence
Q58: In a soft-sell approach,
A)advertising campaigns convince customers
Q59: Global campaigns work better if
A)the target market
Q60: Cell phone ads may be particularly successful
Q61: Ford is considering employing extensive advertising standardization
Q63: General Motors is considering a global theme
Q64: Proctor & Gamble is planning to launch
Q65: Karavel Foods has a line of soups
Q66: Tottenham Tartans is planning a new advertising
Q67: Rules concerning advertising to children may become
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