French Bakery Breads believes that every national market is unique in terms of competition and consumer behavior and a local national is the best choice to run a subsidiary and make its key marketing decisions.French Bakery Breads most likely adheres to which orientation?

Question

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French Bakery Breads believes in adapting to the unique market conditions of each national market, which is the core philosophy of the polycentric orientation. It suggests that businesses should hire local nationals to run subsidiary units in different countries, as they possess better cultural knowledge of the market, consumer behavior, and competition. This philosophy helps companies tailor their marketing strategies to match local conditions, leading to better market penetration and higher revenue generation.

French Bakery Breads Believes That Every National Market Is Unique