Taberet believes that the world can be divided into 5 regional markets: North America,South America,Europe,Asia,and the Middle East/Africa.Each region is given a great deal of autonomy within Taberet.Taberet most likely adheres to which orientation?

Question

Quizplus · Accepted Answer

Polycentric orientation involves giving autonomy and decentralizing decision making to regional subsidiaries. This is exactly what Taberet is doing by dividing the world into 5 regional markets with a great deal of autonomy within each region. Ethnocentric orientation involves a home country-focused approach and geocentric orientation involves a global approach with no preference for any particular region. None of the above does not apply in this case as Taberet is clearly adopting a regional approach.

Taberet Believes That the World Can Be Divided into 5