Tunetoy Industries exports products overseas and has no manufacturing abroad.U.S.-based managers are sent to oversee foreign marketing subsidiaries.Tunetoy most likely adheres to which orientation?

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Tunetoy Industries is a U.S.-based company that exports products overseas and has no manufacturing abroad. The fact that U.S.-based managers are sent to oversee foreign marketing subsidiaries indicates that Tunetoy has an ethnocentric orientation. This means that the company considers its home country to be superior and therefore relies on its home-country employees to manage foreign operations.

Tunetoy Industries Exports Products Overseas and Has No Manufacturing Abroad