When the personal relevance of and personal responsibility for evaluating a message is high,people are :
A)Motivated to evaluate the message consciously and actively.
B)Not motivated to evaluate the message consciously or actively.
C)Likely to disregard the message.
D)Unable to evaluate the message.

Question

When the personal relevance of and personal responsibility for evaluating a message is high,people are :
A)Motivated to evaluate the message consciously and actively.
B)Not motivated to evaluate the message consciously or actively.
C)Likely to disregard the message.
D)Unable to evaluate the message.

Quizplus · Accepted Answer

When personal relevance and responsibility for evaluating a message are high, individuals are more likely to be actively and consciously motivated to evaluate the message. They may feel that the message has a direct impact on their lives and therefore feel a sense of responsibility to assess its validity and credibility.

When the Personal Relevance of and Personal Responsibility for Evaluating