When an organisation has a competitive advantage it finds it difficult to maintain customers, it should increase its market share and achieve its strategic goals.

Question

Quizplus · Accepted Answer

If an organisation has a competitive advantage, it should find it easier to maintain customers as it offers something unique or better than its competitors. Increasing market share and achieving strategic goals may still be important, but it is not directly related to maintaining customers.

When an Organisation Has a Competitive Advantage It Finds It