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When McDonald's Decided to 'Go Global' It Realised That the Strategies

Question 14

Multiple Choice

When McDonald's decided to 'go global' it realised that the strategies and practices it used in America would not be suitable in other countries.For example it could not produce beef burgers in India.McDonald's wanted to keep its image as a healthy and inexpensive family restaurant but realised that employing some local managers was necessary to manage on site.In this instance McDonald's adopted:


A) an ethnocentric management orientation
B) a polycentric management orientation
C) a regiocentric management orientation
D) a geocentric management orientation

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