The strategic planning process entails developing long-term organisational plans.A small team of managers and external consultants employed by Fun4You, a toy manufacturer, discovered that the organisation's competitors were mainly producing computer games and electronic toys for the seven-year-old to adulthood market.They also discovered that the parents of children under the age of five wanted toys for their children that were educational and developed their motor skills.As a result Fun4You decided on a strategic goal for the next two years of manufacturing educational toys for under-fives.This decision was based on:
A) an internal analysis
B) an external analysis
C) an analysis of the strengths of the organisation
D) an analysis of the weaknesses of the organisation
Correct Answer:
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