A prospective car wash franchiser wants to know how car owners in Austin, TX would respond to a new promotional message she has just created. She would need to collect secondary data.

Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been collected by others and is readily available. In this scenario, the franchiser would need to collect primary data by directly surveying car owners in Austin, TX to obtain their response to the new promotional message.

A Prospective Car Wash Franchiser Wants to Know How Car