Diane Fisher of ABC Research determined that her client's problem was lack of knowledge about customer preferences for features on the company's products. Diane then determined that she should gather information on the level of preferences for the six different product features among customers in the company's trading area. Diane's decision to gather preference information for the product features is an example of her determining:

Question

Quizplus · Accepted Answer

Diane's decision to gather information on customer preferences for specific product features is an example of determining research objectives, which are specific, measurable goals that guide the research process.

Diane Fisher of ABC Research Determined That Her Client's Problem