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In Discussing the Structure of the Marketing Research Industry,the Authors

Question 5

Multiple Choice

In discussing the structure of the marketing research industry,the authors define an internal supplier firm as one that:


A) makes research decisions based primarily upon information supplied by the internal reports system.
B) is organized in a staff relationship to other internal departments.
C) provides syndicated services,but only to members of the syndicate.
D) has its marketing research provided by an entity,such as a marketing research department,within the firm.
E) includes internal data analysis services.

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