VALS is a system that has identified consumer segments based upon personality traits. VALS has also associated personality traits with purchase behavior. As an example, the VALS segment, "Innovators," are known to make purchases that reflect cultivated tastes for upscale, niche products and services.

Question

Quizplus · Accepted Answer

This statement accurately describes the VALS system and its association between consumer segments, personality traits, and purchase behavior. Innovators are indeed a VALS segment identified as having a taste for unique and upscale products and services.

VALS Is a System That Has Identified Consumer Segments Based