Although tracking data are useful, they are limited to only sales made through either Wal-Mart or Target Stores. If a firm does not have its products distributed through either of these two chains, it may not purchase scanning data.

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The Answer of Although tracking data are useful, they are limited to only sales made through either Wal-Mart or Target Stores. If a firm does not have its products distributed through either of these two chains, it may not purchase scanning data.

Although Tracking Data Are Useful, They Are Limited to Only