A standardized service for classifying consumer markets is called PRIZM. It specializes in GIS and combines census data with proprietary data to categorize neighborhoods into different segments.
Correct Answer:
Verified
Q42: VALS is a system that has identified
Q44: One method that marketing tracking data are
Q45: Although tracking data are useful, they are
Q46: GIS stands for Geodemographic Information Systems.
Q49: VALS stands for Value Added by Logistical
Q52: Auditors conducting tracking studies determine sales by
Q62: Tracking consumer attitudes and opinions is not
Q64: Whereas market tracking studies are done at
Q65: Tracking studies gather data from retail stores
Q66: Although useful information,geodemographic information is limited in
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